{"id":63,"date":"2026-09-03T18:40:19","date_gmt":"2026-09-03T18:40:19","guid":{"rendered":"https:\/\/allieddigital.online\/journal\/?p=63"},"modified":"2026-09-03T20:08:53","modified_gmt":"2026-09-03T20:08:53","slug":"de-presencia-local-a-proyeccion-internacional-el-nuevo-ecosistema-digital-de-pronopval","status":"publish","type":"post","link":"https:\/\/allieddigital.online\/journal\/de-presencia-local-a-proyeccion-internacional-el-nuevo-ecosistema-digital-de-pronopval\/","title":{"rendered":"De presencia local a proyecci\u00f3n internacional: el nuevo ecosistema digital de Pronopval"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-233aa1fb wp-block-columns-is-layout-flex\" style=\"border-style:none;border-width:0px;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-left-radius:0px;border-bottom-right-radius:0px;margin-top:0;margin-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-995f960e wp-block-group-is-layout-flex\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0\"><a href=\"https:\/\/allieddigital.online\/journal\/wp-content\/uploads\/2026\/09\/pronopval.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"511\" src=\"https:\/\/allieddigital.online\/journal\/wp-content\/uploads\/2026\/09\/pronopval.webp\" alt=\"Proyectos que Trascienden | Pronopval\" class=\"wp-image-61\" style=\"aspect-ratio:1.506895391860074;width:841px;height:auto\" srcset=\"https:\/\/allieddigital.online\/journal\/wp-content\/uploads\/2026\/09\/pronopval.webp 770w, https:\/\/allieddigital.online\/journal\/wp-content\/uploads\/2026\/09\/pronopval-300x199.webp 300w, https:\/\/allieddigital.online\/journal\/wp-content\/uploads\/2026\/09\/pronopval-768x510.webp 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:65px;width:1227px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<style data-wp-block-html=\"css\">\n<style>\n  .allied-case-wrap {\n    width: 100vw;\n    position: relative;\n    left: 50%;\n    right: 50%;\n    margin-left: -50vw;\n    margin-right: -50vw;\n    background: #f4f6f8;\n    padding: 80px 32px;\n    box-sizing: border-box;\n    font-family: Inter, Arial, sans-serif;\n    color: #182433;\n  }\n\n  .allied-case-card {\n    width: 100%;\n    max-width: 1180px;\n    margin: 0 auto;\n    background: #ffffff;\n    border-radius: 28px;\n    padding: 72px 80px;\n    box-sizing: border-box;\n    box-shadow: 0 24px 70px rgba(15, 30, 45, 0.10);\n  }\n\n  .allied-case-eyebrow {\n    display: inline-flex;\n    align-items: center;\n    gap: 8px;\n    padding: 8px 14px;\n    border-radius: 999px;\n    background: #eef8f5;\n    color: #087f73;\n    font-size: 12px;\n    font-weight: 700;\n    letter-spacing: .08em;\n    text-transform: uppercase;\n    margin-bottom: 24px;\n  }\n\n  .allied-case-intro {\n    font-size: 24px;\n    line-height: 1.55;\n    font-weight: 500;\n    color: #182433;\n    margin: 0 0 40px;\n    max-width: 900px;\n  }\n\n  .allied-case-meta {\n    display: grid;\n    grid-template-columns: repeat(3, 1fr);\n    gap: 1px;\n    background: #dde4e8;\n    border: 1px solid #dde4e8;\n    border-radius: 16px;\n    overflow: hidden;\n    margin-bottom: 56px;\n  }\n\n  .allied-case-meta-item {\n    background: #f8fafb;\n    padding: 24px;\n  }\n\n  .allied-case-meta-label {\n    font-size: 11px;\n    text-transform: uppercase;\n    letter-spacing: .08em;\n    color: #74818d;\n    margin-bottom: 8px;\n    font-weight: 700;\n  }\n\n  .allied-case-meta-value {\n    font-size: 16px;\n    color: #182433;\n    font-weight: 700;\n  }\n\n  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margin-bottom: 48px;\n  }\n\n  .allied-case-services-label {\n    font-size: 12px;\n    text-transform: uppercase;\n    letter-spacing: .1em;\n    color: #74818d;\n    font-weight: 700;\n    margin-bottom: 14px;\n  }\n\n  .allied-case-tags {\n    display: flex;\n    flex-wrap: wrap;\n    gap: 10px;\n  }\n\n  .allied-case-tag {\n    background: #eef2f5;\n    padding: 9px 14px;\n    border-radius: 999px;\n    color: #344653;\n    font-size: 14px;\n    font-weight: 600;\n  }\n\n  .allied-case-quote {\n    margin: 0;\n    padding: 0 0 0 28px;\n    border-left: 4px solid #f28c28;\n    font-size: 30px;\n    line-height: 1.4;\n    font-weight: 700;\n    color: #182433;\n  }\n\n  @media (max-width: 900px) {\n    .allied-case-wrap {\n      padding: 48px 20px;\n    }\n\n    .allied-case-card {\n      padding: 48px 32px;\n      border-radius: 22px;\n    }\n\n    .allied-case-meta {\n      grid-template-columns: 1fr;\n    }\n\n    .allied-case-grid {\n      grid-template-columns: 1fr;\n    }\n\n    .allied-case-section h2,\n    .allied-case-result h2 {\n      font-size: 31px;\n    }\n\n    .allied-case-intro {\n      font-size: 21px;\n    }\n  }\n\n  @media (max-width: 600px) {\n    .allied-case-wrap {\n      padding: 32px 14px;\n    }\n\n    .allied-case-card {\n      padding: 36px 22px;\n      border-radius: 18px;\n    }\n\n    .allied-case-section {\n      margin-bottom: 44px;\n    }\n\n    .allied-case-section h2,\n    .allied-case-result h2 {\n      font-size: 27px;\n    }\n\n    .allied-case-section p,\n    .allied-case-result p {\n      font-size: 16px;\n      line-height: 1.7;\n    }\n\n    .allied-case-intro {\n      font-size: 19px;\n    }\n\n    .allied-case-result {\n      padding: 32px 24px;\n    }\n\n    .allied-case-quote {\n      font-size: 24px;\n    }\n  }\n<\/style>\n<\/style>\n\n<section class=\"allied-case-wrap\">\n\n  <article class=\"allied-case-card\">\n\n    <div class=\"allied-case-eyebrow\">\n      CASOS \u00b7 PROYECTOS QUE TRASCIENDEN\n    <\/div>\n\n    <p class=\"allied-case-intro\">\n      Pronopval necesitaba algo m\u00e1s que una nueva p\u00e1gina web.\n      Necesitaba una presencia digital capaz de representar su experiencia,\n      comunicar su propuesta de valor con claridad y proyectar su marca ante\n      una audiencia internacional.\n    <\/p>\n\n    <div class=\"allied-case-meta\">\n\n      <div class=\"allied-case-meta-item\">\n        <div class=\"allied-case-meta-label\">Cliente<\/div>\n        <div class=\"allied-case-meta-value\">Pronopval<\/div>\n      <\/div>\n\n      <div class=\"allied-case-meta-item\">\n        <div class=\"allied-case-meta-label\">Proyecto<\/div>\n        <div class=\"allied-case-meta-value\">Ecosistema Web Biling\u00fce<\/div>\n      <\/div>\n\n      <div class=\"allied-case-meta-item\">\n        <div class=\"allied-case-meta-label\">Enfoque<\/div>\n        <div class=\"allied-case-meta-value\">Proyecci\u00f3n Internacional<\/div>\n      <\/div>\n\n    <\/div>\n\n    <section class=\"allied-case-section\">\n\n      <div class=\"allied-case-number\">01 \u00b7 El reto<\/div>\n\n      <h2>\n        Una presencia digital que no reflejaba el nivel de la empresa\n      <\/h2>\n\n      <p>\n        Pronopval ya contaba con experiencia, proyectos y capacidad t\u00e9cnica,\n        pero su presencia digital no transmit\u00eda con claridad el nivel de la\n        empresa ni acompa\u00f1aba sus objetivos de crecimiento.\n      <\/p>\n\n      <p>\n        Adem\u00e1s, exist\u00eda una necesidad concreta: construir una plataforma\n        capaz de presentar la compa\u00f1\u00eda tanto ante clientes nacionales como\n        ante nuevas oportunidades internacionales.\n      <\/p>\n\n    <\/section>\n\n    <section class=\"allied-case-section\">\n\n      <div class=\"allied-case-number\">02 \u00b7 El objetivo<\/div>\n\n      <h2>\n        Construir una plataforma preparada para crecer\n      <\/h2>\n\n      <p>\n        El objetivo no era simplemente renovar la apariencia del sitio.\n        Hab\u00eda que replantear c\u00f3mo Pronopval se presentaba, c\u00f3mo organizaba\n        su informaci\u00f3n y c\u00f3mo comunicaba su propuesta de valor.\n      <\/p>\n\n      <div class=\"allied-case-list\">\n        <ul>\n          <li>Comunicar mejor la experiencia y capacidades de Pronopval.<\/li>\n          <li>Presentar servicios y proyectos de forma m\u00e1s estructurada.<\/li>\n          <li>Optimizar la experiencia en dispositivos m\u00f3viles.<\/li>\n          <li>Fortalecer la percepci\u00f3n profesional de la empresa.<\/li>\n          <li>Crear una experiencia biling\u00fce en espa\u00f1ol e ingl\u00e9s.<\/li>\n        <\/ul>\n      <\/div>\n\n    <\/section>\n\n    <section class=\"allied-case-section\">\n\n      <div class=\"allied-case-number\">03 \u00b7 La estrategia Allied<\/div>\n\n      <h2>\n        Dise\u00f1ar la presencia digital desde el concepto\n      <\/h2>\n\n      <p>\n        El proyecto se abord\u00f3 desde una visi\u00f3n integral. Se desarrollaron\n        el concepto digital, la direcci\u00f3n visual, la arquitectura de\n        informaci\u00f3n y la experiencia de navegaci\u00f3n para construir una\n        presencia m\u00e1s coherente con la identidad y los objetivos de Pronopval.\n      <\/p>\n\n      <div class=\"allied-case-grid\">\n\n        <div class=\"allied-case-feature\">\n          <strong>Estrategia digital<\/strong>\n          <span>\n            Concepto, estructura y comunicaci\u00f3n.\n          <\/span>\n        <\/div>\n\n        <div class=\"allied-case-feature\">\n          <strong>UX \/ UI<\/strong>\n          <span>\n            Navegaci\u00f3n clara y experiencia visual profesional.\n          <\/span>\n        <\/div>\n\n        <div class=\"allied-case-feature\">\n          <strong>Desarrollo web<\/strong>\n          <span>\n            Plataforma adaptable y preparada para distintos dispositivos.\n          <\/span>\n        <\/div>\n\n        <div class=\"allied-case-feature\">\n          <strong>Experiencia biling\u00fce<\/strong>\n          <span>\n            Comunicaci\u00f3n consistente en espa\u00f1ol e ingl\u00e9s.\n          <\/span>\n        <\/div>\n\n      <\/div>\n\n    <\/section>\n\n    <section class=\"allied-case-section\">\n\n      <div class=\"allied-case-number\">04 \u00b7 Internacionalizaci\u00f3n<\/div>\n\n      <h2>\n        De traducir un sitio a construir una presencia biling\u00fce\n      <\/h2>\n\n      <p>\n        Una presencia biling\u00fce no consiste \u00fanicamente en traducir palabras\n        de un idioma a otro. La comunicaci\u00f3n debe conservar claridad,\n        contexto y profesionalismo para representar correctamente a la\n        empresa ante distintas audiencias.\n      <\/p>\n\n      <p>\n        Por ello, la experiencia fue estructurada para mantener consistencia\n        visual y comunicacional tanto en espa\u00f1ol como en ingl\u00e9s, reforzando\n        la capacidad de Pronopval para presentarse ante distintos mercados.\n      <\/p>\n\n    <\/section>\n\n    <section class=\"allied-case-result\">\n\n      <div class=\"allied-case-number\">05 \u00b7 El resultado<\/div>\n\n      <h2>\n        Una plataforma alineada con la proyecci\u00f3n de Pronopval\n      <\/h2>\n\n      <p>\n        El resultado es una presencia digital m\u00e1s clara, contempor\u00e1nea y\n        preparada para fortalecer la forma en que Pronopval se presenta ante\n        clientes, socios y nuevas oportunidades de negocio, tanto en M\u00e9xico\n        como ante una audiencia internacional.\n      <\/p>\n\n    <\/section>\n\n    <div class=\"allied-case-services\">\n\n      <div class=\"allied-case-services-label\">\n        Capacidades aplicadas\n      <\/div>\n\n      <div class=\"allied-case-tags\">\n\n        <span class=\"allied-case-tag\">\n          Estrategia digital\n        <\/span>\n\n        <span class=\"allied-case-tag\">\n          UX \/ UI\n        <\/span>\n\n        <span class=\"allied-case-tag\">\n          Desarrollo web\n        <\/span>\n\n        <span class=\"allied-case-tag\">\n          Responsive\n        <\/span>\n\n        <span class=\"allied-case-tag\">\n          Espa\u00f1ol \/ Ingl\u00e9s\n        <\/span>\n\n      <\/div>\n\n    <\/div>\n\n    <blockquote class=\"allied-case-quote\">\n      Tu negocio puede ser local.<br>\n      Tu presencia digital no tiene por qu\u00e9 serlo.\n    <\/blockquote>\n\n  <\/article>\n\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>CASOS \u00b7 PROYECTOS QUE TRASCIENDEN Pronopval necesitaba algo m\u00e1s que una nueva p\u00e1gina web. Necesitaba una presencia digital capaz de representar su experiencia, comunicar su propuesta de valor con claridad y proyectar su marca ante una audiencia internacional. Cliente Pronopval Proyecto Ecosistema Web Biling\u00fce Enfoque Proyecci\u00f3n Internacional 01 \u00b7 El reto Una presencia digital que [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":61,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Pronopval: de presencia local a proyecci\u00f3n internacional","_seopress_titles_desc":"Conoce la transformaci\u00f3n digital de Pronopval y c\u00f3mo Allied Digital Online cre\u00f3 una presencia digital internacional con un sitio web biling\u00fce y profesional.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"7","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"yes","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Pronopval: de presencia local a proyecci\u00f3n internacional","_seopress_social_fb_desc":"Conoce c\u00f3mo Allied Digital Online renov\u00f3 la presencia digital de Pronopval con una experiencia biling\u00fce, profesional y preparada para proyectarse internacionalmente.","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"Pronopval: de presencia local a proyecci\u00f3n internacional","_seopress_social_twitter_desc":"Conoce c\u00f3mo Allied Digital Online renov\u00f3 la presencia digital de Pronopval con una experiencia biling\u00fce, profesional y preparada para proyectarse internacionalmente.","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"transformaci\u00f3n digital Pronopval,presencia digital internacional,sitio web biling\u00fce,infraestructura digital,dise\u00f1o web para empresas","footnotes":""},"categories":[7],"tags":[],"class_list":["post-63","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":7},"page_structure_type":"type-4"},"_links":{"self":[{"href":"https:\/\/allieddigital.online\/journal\/wp-json\/wp\/v2\/posts\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/allieddigital.online\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/allieddigital.online\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/allieddigital.online\/journal\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/allieddigital.online\/journal\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":11,"href":"https:\/\/allieddigital.online\/journal\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"predecessor-version":[{"id":147,"href":"https:\/\/allieddigital.online\/journal\/wp-json\/wp\/v2\/posts\/63\/revisions\/147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/allieddigital.online\/journal\/wp-json\/wp\/v2\/media\/61"}],"wp:attachment":[{"href":"https:\/\/allieddigital.online\/journal\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/allieddigital.online\/journal\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/allieddigital.online\/journal\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}